Ethereum-based decentralized blogging platform Mirror has opened its doors to the public


On October 6, Ethereum-based decentralized blogging platform Mirror announced that it will accept any contributor as long as they hold an Ethereum wallet.

Mirror was launched back in Dec. 2020 to offer a decentralized platform for publishing their work. At the time contributors had to be voted for using the WRITE token through weekly competitions and only ten writers were being selected every week.


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In the announcement, Mirror stated that it has done away with the old system where contributors had to be voted for and opened up the platform for anyone willing to publish content. The only requirement being an Ethereum wallet address.

The mirror team elaborated saying:

“Mirror has evolved from a tool for writers to a full-stack web3 creative suite for communities and DAOs.”

Publishers control their content on Mirror

Most big blogging platforms sell advertising to the traffic generated by the publishers’ content and share the profits with the publishers. When it comes to Mirror, publishers are in control of their content and the platform does not sell it in any way.

The published content on Mirror is stored on a decentralized blockchain network rather than a company’s server as is the case with most blogging platforms. The content is cryptographically encrypted and [publishers do not have to worry about copyright issues since the content cannot be modified or corrupted.

Most importantly, publishers also have the liberty of exiting the platform with all of their data if they feel they do not want to be part of the platform.

Blogging on Mirror

The only requirement for a publisher to publish content on Mirror is an Ethereum wallet address.

Once an ETH wallet is connected, publishers can start creating content and embedding media blocks ranging from iFrames, videos, NFTs, social media posts like tweets, crowdfunds, and auctions.

Users can also import blogs from other platforms like Substack and Medium.

Most importantly, bloggers can mint their blogs as “Entry Editions,” which are NFTs of the content and potentially monetize them.

Mirror has been used by industry leaders and DAOs

Industry leaders like Ethereum co-founder Vitalik Buterin and several decentralized autonomous Organizations (DAOs) like Aave Grants DAO have used Mirror to published content.

In July this year, a documentary about the development of Ethereum used Mirror to raise 1,036 ETH through a crowdfund.

Mirror also stated that it shall be integrating Ethereum Name Service (ENS) as well as introducing other new features like feeds, and improved editing interface and subscriptions.

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